Image via Wikipedia The hip hop culture has created its on fashion community. Many who was born and raised on the hip hop culture was geared toward a certain dress or style from living in the hood. Baggy jeans, tennis shoes, head phones, and baseball caps were and are the dress code for many in the hiphop community. The attitude the swag the style is what most companies have begin using to build there brand inside the corporate culture of hip hop. Hip hop covers many ethincities and these folks have created a fashion statement that most people dare to wear. In a time when following the crowd is the norm many folks in the hip hop community has chosen to go there own way.Russell Simmons is someone who has taken the hip hop mindset to the fashion world. Russell created Phat Farm ten years ago. He now has the Argyle Collection for men being pushed through Macys stores across america. Jay Z and Dam Dash took the hip hop culture to the head and created Roca Wear. Hip Hop Fashion is as American as apple pie, and the corporate world has made it a point to get their hands in the mix to market to an audience of people who dress way.
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