Brand Building At Open Mics

Many Artist venture out into the city of Atlanta to become know in world of music mostly R&B and Hiphop. Atlanta music communities has showcase and open mics galore. Every year many artist set out to become known in their city as the guy or gal with hottest songs. Alot of artist have failed to learn how to brand build their name in their niche market or demographics. Branding at open mics take some carefull planning. As an artist myself I took into account that I didn't have any real amount of money to help build my brand in the city of Atlanta. I used a few simple strategies that you yourself can use as well to get you noticed in the big city. First thing you want to do is start out small, and find an area that you can work over and over again wether it be on stage or through promotions.

If you are using the stage as a promotional tool try to find a club that caters more toward showing talent like Apache Cafe rather than a being apart of a musical contest. Many open mic contest really don't allow one to see the true talent of an individual. You don't want to run away from a challenge, but its best when you can get a crowd thats there to see you perform not be in a contest. Building a brand takes time and staying consistent is important if you want to break the yolk inside the atlanta music community.

Related articles

• Open Mic Thursday: Hit Us With Your Google TV Questions (crunchgear.com)
• A Stage for Stars and Fans (online.wsj.com)

How Valuable Are You

I was watching a video on You Tube by a music industry professional. The industry professional has created a number of videos on getting signed etc. While watching the videos he clearly laid out the real reason for artist not being sought after inside the music business. He stated that most artist don’t have value. How valuable are you to the music industry is a thought provoking video that makes one take a good look at you and the work you are doing inside the business. He questionnaires allowed you rate and asses your value taking a test. For example, are you easy to work with, are you able to work under time constraints, and attitude etc. The questions were a great overview of ones self and it allowed you to see your perceived value to others.

The question is how valuable are you to the music industry and do you have a brand that will draw money on your name alone. The gentlemen on the video spoke about how record companies look at there bottom line to see which artist have value to the company, and are you making money for them which indicates you are a keeper on the roster. I think if the truth was told the only thing no one really cares about is your talent until you can make money for someone else and that’s the real truth. Value is the term and branding is the process that will allow you to ask for what your worth and get paid what you deserve. Attention all “artist” ask yourself what is your value to the Music Industry. If you can't answer that question then you are not valuable to anyone but you.